Seth Godin

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Leadership & Creativity

New York Times Best-Selling Author, Purple Cow, Tribes & Linchpin

• Transform Your Business by Being Remarkable
• Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
• The Power of Telling Authentic Stories in a Low-Trust World
• Is Your Marketing out of Sync?
• Why Smart Companies Abandon Worry and  Embrace Change
• Are You Indispensable?

Bio

The World’s Foremost Marketing Guru & Business Week’s “Ultimate Entrepreneur for the Information Age,” Seth Godin is a best-selling author, entrepreneur and agent of change. Named one of the top 21 speakers for the 21st century by Successful Meetings Magazine, Godin draws on his bestselling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.

Godin’s first book Permission Marketing, was a New York Times best-seller that revolutionized the way corporations approach consumers. Fortune Magazine named it one of their Best Business Books and Promo magazine called Godin “The Prime Minister of Permission Marketing.” Purple Cow, the #1 best-selling marketing book on Amazon in 2003, taught marketers the value of standing out from the herd. Free Prize Inside, released in 2004, related practical advice on how to put Purple Cow thinking to work inside your organization to make changes. In All Marketers Are Liars Godin reveals that today’s consumers need more than traditional marketing—they need to be told a story about the product. Meatball Sundae revisits some of his most popular marketing advice, while emphasizing that it can’t just be applied with reckless abandon. The Dip is a short manual on quitting. Godin explains when to quit and when to stick with it, even if you hit a dip. Godin’s Tribes: We Need You to Lead Us is another best-seller. It argues that leadership is the best marketing tactic to any organization. In a world that’s getting smaller by the day, it’s the leaders that have the ability to make Leadership & Creativity things happen and do the most good.

In this enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow”—an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off and how these and other business decisions determine whether your business becomes invisible or remarkable.

After receiving his MBA from Stanford University; Godin was named Brand Manager at Spinnaker Software. In 1995 Godin founded the breakthrough internet company Yoyodyne, which by 1998 was the #1 creator of direct mail and promotions on the web with clients as diverse at AT&T and Sketchers’ Shoes, Yoyodyne created campaigns that went far beyond websites. In 1998, Yoyodyne was sold to Yahoo!, with Godin taking over as Vice President of Direct Marketing for the Internet giant. Godin left Yahoo! In January 2000 to pursue his work as a change agent full time.

What people say about Seth Godin

Godin is endlessly curious, opinionated and knowledgeable on a wide variety of subjects. He is a relentless marketer... and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should and will function.

- Miami Herald

Books

Video Samples

People can't stop talking about The Art of Marketing...

Very useful and productive day. Found it far superior to ‘Power Within’. Great speakers with excellent insights for businesses.

- Natalya Nicholson, President, Barker Wealth