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The Art Of Marketing - The Best One Day Marketing Conference
Agenda
| 8:30am - 9:00am | Registration |
| 9:00am - 9:15am | Opening Remarks |
| 9:15am - 10:00am | Mitch Joel - Digital Marketing & Social Media When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - Canada�s best Digital Marketing and Communications agency (Marketing Magazine). Learn More |
| 10:00am - 10:15am | Break |
| 10:15am - 11:45am | Seth Godin - Leadership & Creativity The World�s Foremost Marketing Guru & Business Week�s �Ultimate Entrepreneur for the Information Age,� Seth Godin is a best-selling author, entrepreneur and agent of change. Named one of the top 21 speakers for the 21st century by Successful Meetings Magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet. Learn More |
| 11:45am - 1:15pm | Lunch |
| 1:15pm - 2:00pm | Sally Hogshead - Persuasion & Influence Nine seconds. That�s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers� interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions? Learn More |
| 2:00pm - 2:45pm | James Othmer - Advertising & Branding Author of Adland: Searching for the Meaning of Life on a Branded Planet, and The Futurist James P. Othmer has spent his professional career at the intersection of art and commerce, old and new media. As a creative director at Young & Rubicam Advertising in New York, this 20-year agency veteran created brand narratives and award-winning commercials for some of the world�s most powerful corporations, including Citi, AT&T;, Dannon and Colgate. Learn More |
| 2:45pm - 3:00pm | Break |
| 3:00pm - 3:45pm | Max Lenderman - Branding & Experiential Marketing Max Lenderman is Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards. He previously founded and ran Gearwerx Experiential Marketing, Canada�s premiere experiential marketing agency, with offices in Montreal and Toronto. Learn More |
| 3:45pm - 5:00pm | Dan Heath - Strategy & Communications Dan Heath is the co-author, along with his brother Chip, of the book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick is a Business Week and New York Times bestseller, and it has been translated into 23 languages, including Thai, Arabic, and Lithuanian. Amazon readers voted it one of the top 100 books of 2007, and Amazon editors named it the #2 business book of the year. Learn More |
| 5:00pm - 6:30pm | Networking |