Speakers

Seth Godin on Leadership & Creativity

Hailed as "America's Greatest Marketer" by American Way Magazine, Seth Godin is a best-selling author of ten books, the most popular ebook ever written, and the most popular marketing blog in the world.

Godin's first book Permission Marketing, was a New York Times best-seller that revolutionized the way corporations approach consumers and influenced the way people think about marketing, change and work. His other books include Tribes, Meatball Sundae and All Marketers are Liars. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published.

Godin is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world. He holds an MBA from Stanford and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

What you will learn:

  • Transform Your Business by Being Remarkable
  • Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
  • The Power of Telling Authentic Stories in a Low-Trust World
  • Is Your Marketing out of Sync?
  • Why Smart Companies Abandon Worry and Embrace Change
  • Are You Indispensable?

Website: http://www.sethgodin.com/sg/
Blog: http://sethgodin.typepad.com
Twitter: http://twitter.com/ThisIsSethsBlog

Recommended Reading: Linchpin, Tribes, Meatball Sundae, The Dip, Purple Cow, All Marketers are Liars, Free Prize Inside and Permission Marketing


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Dan Heath on Strategy & Communications

Dan Heath is the co-author, along with his brother Chip, of the book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick is a Business Week and New York Times bestseller, and it has been translated into 23 languages, including Thai, Arabic, and Lithuanian. Amazon readers voted it one of the top 100 books of 2007, and Amazon editors named it the #2 business book of the year.

Dan co-authors a monthly column for Fast Company magazine and serves as a Consultant to the Policy Programs at the Aspen Institute. He has taught and consulted on the topic of "making ideas stick" with organizations such as Microsoft, Macy's, Nestle, and the American Heart Association.

Prior to joining the Aspen Institute, Dan conducted research and wrote case studies for Harvard Business School, and more recently, he worked and taught in the executive education division of Duke University. Dan is also the co-founder of a start-up textbook publishing company in Austin, TX, called Thinkwell —Thinkwell will celebrate its 10th anniversary this fall.

Dan received a B.A. from the University of Texas and an MBA from Harvard Business School, and he now lives in Raleigh, NC. A proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption context, beating out 13,000 other entrants.

What you will learn:

  • Simplicity: Simplify your message. Simplicity isn’t about dumbing down, it’s about prioritizing
  • Demand before Supply: Before your message can stick your audience must want it
  • Credibility: How to create credibility in an untrusting market place
  • Emotion: How to enter the emotional realm, emotions lead to actions
  • Stories: Driving action through the power of stories

Website: http://heathbrothers.com/
Blog: www.madetostick.com/blog

Recommended Reading: Made to Stick, Switch


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Mitch Joel on Digital Marketing & Social Media

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – Canada’s best Digital Marketing and Communications agency (Marketing Magazine). He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).

Joel is a Board Member for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society of Quebec. He is also a former Board Member of the Interactive Advertising Bureau of Canada. He sits on the content committee for both Shop.org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Joel is frequently called upon to be a subject matter expert for Huffington Post, Marketing Magazine, Profit, Strategy, Smart Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, Ultraportable, is featured in enRoute Magazine. His first book, Six Pixels of Separation (published by Grand Central Publishing - Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller.

What you will learn:

  • How to “burn the ships” and rethink marketing in a connected world
  • Mind-blowing stats about the online world and what people are doing/saying about your brand
  • How to thrive in a world where anyone can (and is) saying whatever they want about your brands, products and services
  • Why “why?” is a much more important question to ask your teams than “what?”
  • How to understand what “control” means in a digital world
  • Why traditional advertising is making us all more irresponsible than ever before
  • The theory behind “Digital Darwinism” and how your business will evolve in the next 24 months

Website: www.twistimage.com
Blog: www.twistimage.com/blog
Twitter: http://twitter.com/MitchJoel

Recommended Reading: Six Pixels of Separation


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Max Lenderman on Branding & Experiential Marketing

A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.

Max Lenderman is Director of OuterActive at Crispin, Porter + Bogusky, the most awarded advertising agency of the 21st century. He is the former Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards.

After returning from the US Peace Corps where he drilled wells in Chad, Lenderman began his career in New York City as a marketing journalist for a number of leading trade magazines such as Cable World, Beverage World, Impact and Periscope. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor. In 1999, he founded and helmed Gearwerx Experiential Marketing, one of the first experiential agencies in Canada, with offices in Montreal and Toronto.

Lenderman’s breakthrough publication, Experience the Message: How Experiential Marketing is Changing the Brand World, was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing” available. It was translated into Spanish in 2008. His latest book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009.

Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and is a sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends.

He is a former columnist for Strategy Magazine, and is currently a contributor to Promo and Chief Marketer magazines. His popular blog is found at experiencethemessage.com.

What you will learn:

  • Learn how oligarchs are using radical advertising and marketing tactics to launch brands and reinvent products.
  • Dive into the multi-billion-dollar racket of brand fakery at Silk Street, the epicentre of piracy and counterfeiting in China, and learn how pirates are reshaping brands around the world, and what brands are doing to combat and co-opt them.
  • Learn the secrets of success to marketing and advertising to four billion poor people in this world by examining how brands and products reach the hinterland of India, which has the world’s largest poor population.
  • Find out the strategies and ethos that are driving the future of marketing and advertising in the global marketplace.

Website: www.experiencethemessage.com
Blog: http://experiencethemessage.typepad.com
Twitter: http://twitter.com/MaxLenderman

Recommended Reading: Experience the Message, Brand New World


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Sally Hogshead on Persuasion & Influence

Nine seconds. That’s the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers’ interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions?

You need a new way to communicate, and Sally Hogshead has it. Her message is very new – and in a nine second world–very timely. Business has changed, the world has changed, and Sally shows audiences how to stay ahead. Her message is unique, provocative, and entirely of-the-moment. Using original content and proprietary research, she leads audiences on a fast and furious journey through business, behavior, culture, and trends. She shows participants where it’s all going, what it means for them personally, and how to use it to their advantage.

Sally’s speaking style is as fascinating as her content. She electrifies audiences, holding them rapt from the first 9 seconds to the last. Audiences connect with her on a personal level because she interacts with the entire room, bringing volunteers onstage, leading exercises, and serving it all with inspiration and wit.

In her second year in advertising, Sally won more awards than any other copywriter in the U.S., and was called “the most successful junior copywriter of all time.” More recently, Sally’s work has been awarded the $100,000 Grand Kelly prize for MINI Cooper, featured in “Best Ads on TV,” and invited into The Smithsonian’s National Museum of American History. At age 27 she opened her first ad agency when she founded the West Coast office of Crispin Porter + Bogusky in the dual role of creative director/managing director.

What you will learn:

  • 7 triggers to persuasion and captivation: Power, Lust, Mystique, Prestige, Alarm, Vice, and Trust.
  • How marketing has changed and what you can do about it
  • How to fascinate your audience; leave them wanting more!
  • Learn the decision making process and how to implement it into the marketing mix

Website: www.sallyhogshead.com/
Blog: http://sallyhogshead.com/?page_id=25
Twitter: http://twitter.com/sallyhogshead

Recommended Reading: Fascinate


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James Othmer on Advertising & Branding

Author of Adland: Searching for the Meaning of Life on a Branded Planet, and The Futurist James P. Othmer has spent his professional career at the intersection of art and commerce, old and new media. As a creative director at Young & Rubicam Advertising in New York, this 20-year agency veteran created brand narratives and award-winning commercials for some of the world’s most powerful corporations, including Citi, AT&T, Dannon and Colgate.

Despite his incessant, diva-esque whining that the demands of “career” were preventing him from pursuing his true calling as a novelist, it was this very job, he grudgingly acknowledges, that provided him with the opportunity to travel the world and meet some of the world’s most interesting and innovative people, from artists and musicians to four-star generals, web designers, CEOs of Fortune 500 Companies and yes, Carrot Top. All of the above also exposed him to a steady diet of geopolitical absurdities and moral incongruities that eventually gave voice to his acclaimed first novel The Futurist. The Washington Post wrote, “If Othmer is spilling this many insider secrets, The Powers That Be must want him to – or he’s a dead man.” His latest, the non-fiction title Adland: Searching for the Meaning of Life on a Branded Planet, takes a clear-eyed look at the past present and future of branding. Adland was named a Best Business Book of 2009 by Fast Company Magazine and was a Hudson Booksellers Best Book of the Year.

A journalist with an MFA in Creative Writing from New York University, where he studied under E.L. Doctorow, he’s a New York Times Op-ed contributor whose essays on popular culture and branding have appeared in Esquire, The Washington Post, Forbes, Conde Nast Portfolio, Advertising Age and Publishers Weekly. His short story The Futurist was published in The Virginia Quarterly Review and was a finalist for the National Magazine Award in Fiction.

What you will learn:

  • Technological and cultural triggers in the evolution of branding, from persuasion through engagement, through advertising yet to come.
  • Why some brands are winning and some are losing the critical battle for authenticity.
  • Why advertising is a tension between art, commerce and ethics.
  • Pros and cons of consumer-driven, immersive, imbedded utility and now trans-media based branding approaches.
  • The roots, triggers and implications of the coming revolution in narrative branding.
  • Discover, via case studies from around the world, how understanding this profound shift in the way we create, share and combine story and technology may prove to be one of the most vital skills of 21st century marketing.

Website: http://www.jamespothmer.com/

Blog: http://brandedbyjamespothmer.blogspot.com/

Twitter: http://twitter.com/jamespothmer

Recommended Reading: Adland


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