Speakers...
Randi Zuckerberg
Social Media
Former Head of Marketing at Facebook and Current Founder & CEO of R to Z Media
- Top 10 tips to maximize your brand on Facebook
- Define your organizations rules of engagement
- Which brands are best maximizing their social connections?
- Why it is important to encourage community interaction
- How to use your Facebook presence to get immediate feedback
- How to use social media as a customer service channel and give your business a human face
- Why it is important to give people a reason to "Like" you
Her presentation was INCREDIBLY relevant to my group. You can tell she did a great deal of research on the business of my attendees and tied that all together with her expertise and knowledge.
- Director , Meetings & Special Events, HFTP
Scooter Braun
Inside the Brand of Justin Bieber
Manager, Justin Bieber & CEO, SB Projects
- How to engage directly with your audience to build support
- The importance of giving back to your customers and your community
- Why it has to start with talent: If you aren't uber talented join somebody who is
- Never Say Never: Bieber was told he'd never play on the radio let alone Madison Square Garden; Learn how he sold out MSG in 22 minutes
- How to build a grassroots marketing strategy to go directly to your market or audience
When it comes to understanding today’s marketing, Scooter Braun is undeniably one of the leaders of the New School. He is one of the few people who truly understands today’s new urban market. His tactic of fusing the lifestyle of Hip Hop with Wall Street is definitely forging a path for himself and helping corporations gain an edge in today’s ever changing market place.
- Bryan Barber , Award Winning Music Video Director,
Martin Lindstrom
Branding & Consumer Behaviour
Global Branding Expert & Author of Buyology, BRANDsense and Brandwashed
- Why the tenets of traditional marketing are being challenged and how
- How marketers and advertisters can truly capture attention, loyalty, and dollars: The revolution of neuromarketing
- How to enable brands to stand out in today’s over-communicated world
- How to develop a high cost-efficient advertising strategy and foster lifeline brand relationships
I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny.
- Steven Levitt , Bestselling Author of Freakonomics,
Youngme Moon
Marketing Innovation & Brand Differentiation
Professor of Business Administration, Harvard Business School & Author of Different
- How to succeed in a world where conformity reigns... but exceptions rule
- Learn the importance of competing hard to differentiate yourself from your competition
- Why going Head-to-Head with the competition - with respect to features, product augmentations, and so on - has the perverse effect of making you just like everyone else
- How to get off the competitive treadmill that’s taking you nowhere. Aspire to offer the world something that is meaningfully different, different in a manner that is both fundamental and comprehensive
Different is different in every in every way. It is different from most business books in that is is full of wisdom AND it is a real joy to read. Youngme provides different, original thinking and advice on one of the most pressing issues in business - truly setting yourself apart on something that matters...
- Jim Stengel , Former Global Marketing Officer, Proctor & Gamble, CEO, The Jim Stengel Company
Eric Ryan
Branding & Innovation
Co-Founder & Chief Brand Architect, Method & Author of The Method Method
- Kick Ass Fast: Use your small size to your advantage. By bringing innovations to market faster than your large bureau-cratic rivals, you can always stay one step ahead
- Inspire Advocates: Rather than fighting costly battles for market share by trying to appeal to everyone, foster deeper relationships with fewer (but more loyal) customers
- Win on Product Experience: Beyond satisfying your customers’ rational needs, try to design experiences that touch them on an emotional level
Eric and Adam's approach to branding is revolutionary. I remember them telling me how they were going to challenge big soap with their seven obsessions idea and I was blown away. Now, years later, they have become a force in a category that had been dominated by a couple of players for decades.
- Andy Spade , Co-Founder, Kate Spade
Bryan Pearson
Enterprise Loyalty & Customer Relationship Management
President & Chief Executive Officer, LoyaltyOne
- Building relevant communications that engage consumers when they want, wherever they are
- The common myths behind the privacy debate and a challenge to critics who equate data-usage marketing with for-profit spying
- The powerful strength of Enterprise Loyalty
- How to close the customer commitment gap through meaningful communications
- The difference between customer intimacy and loyalty, and how to use it to drive growth
Bryan is an expert in his field, and an inspiring speaker. His creative insight and experience on building and maintaining lasting customer relationships provides a valuable tool for business leaders and decision makers.
- Rhiannon Traill , President & CEO, The Economic Club of Canada
Mitch Joel
CTRL ALT DEL - How to Reboot Your Marketing in a Connected World
President of Twist Image and Bestselling Author, Six Pixels of Separation
- Publishing is the new marketing
- The next five years will be all about direct relationships
- How to thrive in a world where anyone can (and is) saying whatever they want about your brands, products & services
- Social Media is not a conversation
- Its no longer about 3 (or 4) screens... It's about 1 screen
- How "Integration" wins
Mitch Joel’s presentation helped us to see that we needed to change the paradigm of how we interacted with our customers. His ideas and insights have led us to new concepts in the development of our brands.
- Pfizer
Tite has the right universal touch, handles physical comedy effortlessly and never heads for the bog to make his audiences laugh. We did. Here's a young man on the move, for all the right reasons.
- The Edmonton Journal
