Randi Zuckerberg
Social Media
Former Head of Marketing at Facebook and Current Founder & CEO of R to Z Media
- Top 10 tips to maximize your brand on Facebook
- Define your organizations rules of engagement
- Which brands are best maximizing their social connections?
- Why it is important to encourage community interaction
- How to use your Facebook presence to get immediate feedback
- How to use social media as a customer service channel and give your business a human face
- Why it is important to give people a reason to "Like" you
Bio
Randi Zuckerberg ran marketing at Facebook for six years, where her team led the company’s U.S. election and international politics strategy, launched the live streaming industry with her media partnerships around the U.S. Presidential Inauguration, and was nominated for an Emmy Award in 2011 for her innovative TV/online coverage of the 2010 mid-term elections. Randi has appeared on CNN, Good Morning America, The Today Show, Bloomberg, NDTV & World News, and was a correspondent for the 2011 Golden Globe Awards and the World Economic Forum in Davos.
She has pioneered several large media partnerships focused on news and current events, such as the ABC News/Facebook Presidential Debates and the CNN/Facebook Inauguration Day Partnership. Randi previously worked at Forbes as part of the news show, Forbes on Fox and authored the book 'Spark Your Career in Advertising'. Randi has made appearances on CNN, Good Morning America, The Today Show, and World News to discuss Facebook's marketing and political initiatives. Most recently, she represented Facebook as a correspondent at the State of the Union and Michael Jackson Memorial live broadcasts.
In August 2011, Randi left Facebook to start R to Z Media, a new type of media platform that will be launching later this year. She was recently appointed to the United Nations Global Entrepreneurs Council, the World Economic Forum's Global Council on Social Media, and the U.S. Broadcasting Board of Governors Commission on Innovation. Randi holds a bachelor’s degree in psychology from Harvard University.
What people say about Randi Zuckerberg
Her presentation was INCREDIBLY relevant to my group. You can tell she did a great deal of research on the business of my attendees and tied that all together with her expertise and knowledge.
- Director , Meetings & Special Events, HFTP
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