Martin Lindstrom

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Branding & Consumer Behaviour

Global Branding Expert & Author of Buyology, BRANDsense and Brandwashed

  • Why the tenets of traditional marketing are being challenged and how
  • How marketers and advertisters can truly capture attention, loyalty, and dollars: The revolution of neuromarketing
  • How to enable brands to stand out in today’s over-communicated world
  • How to develop a high cost-efficient advertising strategy and foster lifeline brand relationships

Bio

Author of Buyology—Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. He is the CEO and chairman of LINDSTROM Company and chairman of Buyology Inc (New York), as well as BRAND Sense Agency (London). Lindstrom is a trusted advisor to numerous Fortune 100 companies including McDonald’s Corporation, PepsiCo, Nestlé, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others. His personal global audience is estimated at over a million people.

Lindstrom’s latest book, Buyology, was voted “pick of the year” by USA Today, and, between 2008 and 2009, reached ten of the Top 10 best–seller lists in the U.S. and worldwide. His 5 books on branding have been translated into more than 30 languages and published in more than 60 countries worldwide.

Lindstrom frequently contributes to The New York Times, Forbes, FORTUNE, Parade, Contagious, CNN.com and Advertising Age and can often be seen on America’s #1 ranking morning TV show; Today at NBC with his TV series: Marketing Mind Games.



What people say about Martin Lindstrom

I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny.

- Steven Levitt , Bestselling Author of Freakonomics,



Books

 


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