Guy Kawasaki

Creativity & Innovation

New York Times Bestselling Author, The Art of Start & Reality Check

  • How to create new products and services by calling upon Guy’s experience with Apple, as well as his study of dozens of world-class companies
  • From competition to customer service, innovation to marketing, learn how to ignore fads and foolishness while sticking to commonsense practices
  • How to influence what people will do while maintaining the highest standards of ethics
  • The pillars of enchantment: likability, trustworthiness, and a great cause
  • How to design a blueprint for competing with other organizations for customer attention, dollars, loyalty and effectively defeat competition
  • How to position, pitch, brand, evangelize, build a team, and raise internal or external capital


Guy Kawasaki is the co-founder of, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.


Mr. Kawasaki is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is due for release in March 2011.


Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


Of his time with Apple Computer Inc., Mr. Kawasaki says, “When I saw what a Macintosh could do, the clouds parted and the angels started singing. For four years I evangelized Macintosh to software and hardware developers and led the charge against worldwide domination by IBM. I also met my wife Beth at Apple during this timeframe-Apple has been very good to me. Around 1987, my job with Apple was done. Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. I did this for two years and then left to pursue my bliss of writing, speaking, and consulting.”


Mr. Kawasaki's in-depth knowledge of the high-tech industry combined with his years of management experience enable him to address a wide range of audiences. His particular strength is the ability to quickly understand diverse industries and incorporate his pre-existing knowledge into a highly relevant and customized speech. He routinely gets rave reviews from clients including trade associations, packaged goods companies, service providers, insurance companies, educational institutions, and technology companies. He has spoken for organizations including Nike, Audi, Wal-Mart, Sprint, Hewlett-Packard, IBM, Saturn, Stanford University, TIE, Calgary Flames, The Body Shop, MIT, Forbes, and Aveda.

What people say about Guy Kawasaki

Whether you are an entrepreneur in a start-up company or a seasoned corporate executive, you will find Guy’s business strategies right on the mark. Our top dealers were so impressed with Guy’s presentation that we asked him back for a second session.

- Nancy Ellis , Audi of America


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