Mitch Joel

Bio    |    Videos    |    Books

Digital Marketing & Social Media

Best-Selling Author, Six Pixels of Separation

  • How to “burn the ships” and rethink marketing in a connected world
  • Mind-blowing stats about the online world and what people are doing/saying about your business
  • How to thrive in a world where anyone can (and is) saying whatever they want about your brands, products and services
  • Why “why?” is a much more important question to ask your teams than “what?”
  • How to understand what “control” means in a digital world
  • Why traditional advertising is making us all more irresponsible than ever before


When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).

Joel is a Board Member for the Canadian Marketing Association and an executive for the National Advertising Benevolent Society of Quebec. He is also a former Board Member of the Interactive Advertising Bureau of Canada. He sits on the content committee for both and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.

Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Hewlett Packard and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins, Tom Peters and Dr. Phil.

Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun, and his monthly column, Ultraportable, is featured in enRoute Magazine. His first book, Six Pixels of Separation, named after his successful Blog and Podcast is a business and marketing best-seller.

What people say about Mitch Joel

Mitch Joel’s presentation helped us to see that we needed to change the paradigm of how we interacted with our customers. His ideas and insights have led us to new concepts in the development of our brands.

- Pfizer


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